In one month, Agape of Central Alabama reached 17,688 people and got their videos watched 3,323 times, almost six times more than the month before. Agape is a nonprofit in Montgomery that works in foster care, adoption, and pregnancy support. A lot of their growth came from social media storytelling. We share real stories with […]
Two people hired Tiffany Borne Jones within the first month of her posting consistently on Instagram, and I’m about to show you why. I’m Madelyn, a fractional CMO for service providers. Tiffany is a business strategist and operations consultant, and she’s hired me for social media management twice. Here’s what that looked like… TL;DR The […]
My church just wrapped up Vacation Bible School, and the social media strategy behind it worked so well I have to tell you about it. We got 78,270 views in 28 days, a 1,329% increase in 1-minute views, and 67.8% of those views came from people who don’t follow us. I’m a fractional CMO for […]
How social media for political campaigns works: the strategy that took a challenger to 97,889 organic views and 69% of the vote, with zero ad spend.
Learn how to use the Storyboard feature on the Instagram Edits app to film talking reels faster, stop restarting every take, and finally enjoy creating video content.
I don’t normally geek out over fast food marketing. But recently, I walked into Chick-fil-A and immediately felt like something was different. And as someone who studies successful marketing campaigns by major brands, I knew I was watching one unfold in real time. Then my youngest sister and I realized there were 3,000 Golden Fan Cups […]
I’m diving into productivity tips for entrepreneurs that are easy to start and even easier to keep. I’m always looking for ways to better organize my business, and I’m excited to share my favorite tips with you. Make Distractions Harder I am a huge fan of the book Atomic Habits by James Clear. It’s one […]
If you’re a business owner, then you’ve probably been told, “you need to be consistent on social media! It’s so important to remind people that you exist and that you have something people need.” I agree, BUT it is so hard to actually practice consistency! I think I’ve finally cracked the code for my own […]
A question that my social media management clients ask a lot is how to use an Instagram hashtag strategy for their small business. Yes, they do! BUT the way you’re using hashtags might not be ideal. Don’t worry: in this post, I’ll break down how to create a hashtag strategy that gets more views and […]
Why should you care about reading a social media manager’s blog? How will it help you with your business + marketing strategy? Will I only be writing blog posts that tell you how to make your social media accounts better (spoiler alert: the answer is no—I have some really fun lifestyle content planned, too!) Keep […]
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