Is Your Website Leaving Money on the Table? >
American Airlines Case Study >
Free Instagram audit >
Fractional CMO for service businesses who want visibility and consistent leads — without doing it themselves.
Fractional CMO for service businesses who want visibility and consistent leads — without doing it themselves.
work together
Is your website leaving money on the table? >
Free instagram audit >
American Airlines Case Study >
Strategy, social media, email, and website work, all handled by one person who actually knows your business and writes in your voice.
Your website and social media don't reflect what your business has actually grown into.
You spend hours every week on graphics, captions, or website tweaks, and the results never match the time you put in.
Marketing keeps getting pushed to the bottom of the list because client work, payroll, and the day-to-day urgencies of running the business always come first.
You know you need to show up consistently online, but it happens in bursts, then nothing for three weeks, then a last minute catch-up post on a Sunday night.
You've outsourced some of your marketing before, and the work either didn't sound like you or didn't produce results that you could point to.
Your online presence isn't telling the same story as the business your clients actually experience when they hire you.
You are ready to stop worrying about marketing entirely and hand it to one person who runs the whole thing.
Most of the service-based business owners I work with are great at what they do, but their marketing isn't reflecting that yet. If a few of these sound true for you, that usually means hiring a fractional CMO is the right next step:
Does any of this sound familiar?
What a fractional CMO actually does for your business.
A fractional CMO (which is also sometimes called an "outsourced CMO") runs your marketing the way a full-time CMO would, just without the full-time salary or commitment.
I take over the strategy, do the work each week, and constantly evaluate what's working and what could be better.
Some of my clients even have a few pieces in place already, like a virtual assistant who handles certain admin tasks or a copywriter they used for one launch, but nobody is making those pieces talk to each other. I help make sure all your marketing is cohesive.
- Marketing strategy: a clear monthly plan for what to launch, what to promote, and what to say online, all built around where your business is actually headed.
- Social media management: posts, reels, and stories written and designed in your voice, with cadence adjusted for what your audience actually responds to, usually three to five times a week. Reel editing, graphic design, and caption writing all included.
- Email marketing: weekly newsletters, nurture sequences, and full launch sequences that align with your offers and seasons.
- Website updates and ShowIt website design: hands-on edits to your website each month so it stays current with the rest of your marketing, instead of sitting stagnant in last year's offer or last year's pricing.
- Launch support: full sequences for new offers, seasonal pushes, events, or any campaign that needs more than a single post to convert.
What's included in the retainer (any single piece or combination of these works):
A lot of clients start with social media management on its own, and many keep it that way for a long time before adding more.
Most service businesses who reach out have some version of the same problem. Their business is growing, they're proud of what they've built, but their marketing hasn't caught up yet.
If any of this sounds close to home, you're right where most of my clients were when they first reached out.
Right now, marketing only goes out as often as you remember to do it yourself, which usually means in spurts and then nothing for three weeks. You're tired of writing Instagram captions at 9 PM on a Tuesday.
Maybe you even have a new package or service you've been wanting to launch, but planning it out, writing the emails, and posting about it on social media makes you feel overwhelmed.
You might be in this exact place right now.
You want results you can actually see in your business, like more inquiries, more booked clients, and more of the right leads, instead of posts that fill space in the feed and never bring a single lead in.
You want one person to handle the weekly newsletter, the website tweak, the social media reel, so you can spend your days being a CEO and your nights fully present with your family.
where you are now:
where you want to be:
-Tiffany Borne Jones, Operations strategist + founder of magnolia roots consulting
"It has been super helpful getting pen to paper and figuring out what I need so far. I love working with Madelyn to plan out my content and make my social media look amazing!"
-Bridget KerMorris, Middle School Parent Coach (featured on the TODAY Show)
"I can’t thank you enough for mapping this out! You are an angel. I have so much clarity now with your plan. 10/10 recommend for the least stressful website and marketing experience possible!"
-Nadine bozeman, founder of secrets of a bridal seamstres
"Thank you SO much, Madelyn!! Your talent is incredible. I'm telling my friend Courtney that she needs to hire you. You are AMAZING!! Like this is life changing for me!"
Why service businesses choose me as their fractional CMO
I work with service-based businesses across a variety of industries, and I research yours specifically every time.
Your website is part of your marketing, not a separate project.
I do the work, not just the planning.
Most fractional CMOs hand you a strategy, then step back from the actual work.
I build the strategy and run it myself, which means the same brain that planned the work is the one doing it. When you Slack me at 2 PM on a Tuesday with a question about a campaign or a homepage tweak, I'm the person answering, not an account manager who has to loop in three other people.
I have experience working with accounting firms, a private university, coaching practices, travel advisors, construction companies, and medical practices, to name a few.
Even if your industry is new to me, I run in-depth market research with every new client, then combine it with the marketing best practices that apply regardless of industry.
I'm a ShowIt website designer, too, so when the strategy calls for a new sales page or a homepage update, I just open ShowIt and build it that week.
You don't have to find another freelancer for the website work, and you don't have to wait three weeks for one to get back to you.
We talk through your goals, what's not working, and what kind of support actually makes sense for your business.
Whether you need full fractional CMO support, social media management, or a new ShowIt website, you get a plan built around your business, your voice, and your goals.
You review, approve, and stay in the loop. I write, design, schedule, and publish. You watch as your content stays consistent week after week, leads come in, and you get hours of your week back to spend on the parts of your business only you can do.
Book a quick call
We build your plan
We build your plan
I do the work, and you grow
I do the work, and you grow.
I started Madelyn Victoria Co. because I kept watching talented, high-earning service providers whose online presence didn't come close to matching what they had actually built. They cared deeply about their businesses, but their plates were full running every other part of them.
I've helped a health coach get fully booked in 60 days. Worked with a parent coach to prep content around her TODAY Show interview. Managed a mayoral campaign where my client beat the incumbent.
I never set out to start a business; it happened accidentally in college and grew while I worked as an administrative assistant as well as a bookseller in Wetumpka, (the same year HGTV picked our town for Hometown Takeover season 2).
Eventually I went full-time and turned into Madelyn Victoria Co., a fractional CMO and ShowIt design business.
Based in Alabama. Serving clients remotely across the U.S.
More about me. →
your fractional CMO and the person who makes your marketing & social media work.
Hi, I'm Madelyn!
Stand out online!
Here are 3 ways we can work together:
fractional CMO
social media management
showit website design
Done-for-you Instagram and Facebook content, written and designed in your voice. Posts, reels, stories, graphics, and captions, all handled. $1,100 per month, month-to-month from day one
The marketing leadership, strategy, and execution your business needs without the full-time hire. Tier 1: $3,000 per month, which includes strategy, social media, email, and quarterly launches.
Custom ShowIt websites for service businesses ready to graduate from a template, built and written to actually sound like you. $3,700, one-time project.
Not sure which one is right for you?
That's exactly what the discovery call is for. Thirty minutes where we have a conversation about what kind of support actually makes sense for your business and gets you the results you want.
as heard on:
Want a second set of eyes on your social media?
I built a free social media audit so you can see exactly how I think.
Fill out the short form, and I'll personally review your Instagram profile and send back a keyword-optimized bio, three content ideas you can post this week, and hook ideas for your next IG reel.
Quick answers to what most people ask on the first call.
A fractional CMO is a Chief Marketing Officer who works with you part-time on a retainer instead of as a full-time hire. You get senior-level marketing leadership, including strategy, content, channel management, and reporting, without the full-time salary, benefits, or long-term commitment.
It is the model service businesses choose when they have outgrown the freelancer phase but are not ready or willing to hire someone in-house.
The two terms describe the same role, just with different names. Some business owners search for "fractional CMO" and others search for "outsourced CMO," but the work is the same in both cases. You get senior-level marketing leadership and execution on a retainer instead of a full-time hire, and I provide both.
My fractional CMO retainers start at $3,000 per month for Tier 1, which includes strategy, social, email, and quarterly launches. Tier 2 is $4,500 per month and adds 10 hours of ShowIt website updates each month on top of everything in Tier 1.
Both tiers have a 3-month minimum and then continue month-to-month, and social media management is also available on its own starting at $1,100 per month.
No, both fractional CMO tiers run on a 3-month minimum because that is usually how long it takes to see real movement, and after that they continue month-to-month. Social media management is month-to-month from day one with no minimum required.
Yes, and that is the part of this work I take most seriously. I'm reading your old emails, scrolling your feed, and listening to how you actually talk on calls.
That way, when content goes out, it reads like you wrote it. If a client ever sends back a draft and tells me it does not sound like them, we rewrite it before it ships, every time.
I work with service businesses and coaches across most niches, including medical and dental practices, med spas, plastic surgery, law firms, accounting firms, interior designers, wedding professionals, nonprofits, churches, law firms, and local service providers.
On the coaching side, I work with business coaches, life coaches, and faith-based coaches.
No. I'm based in Wetumpka, Alabama, but I work with clients across the United States.
Everything runs remotely through Slack, email, ClickUp, and scheduled calls, so where you're based does not change how the work gets done.
Book a free 30-minute call. We will talk about where your business is, what you have been meaning to get to but have not, and whether I am the right person to help you get it done.
See the full FAQ page →
What does another quarter of doing it yourself actually cost?
Most service businesses do not lose to better competitors. They lose to easier-to-find ones. Every quarter you put off building real marketing is a quarter someone else gets the client who should have been yours.
Book a 30-minute call. You will leave with a clear plan for next month and the exact cost to run it.