Since 2019, I've helped 6- and 7-figure service providers and coaches stop DIY-ing their marketing and start growing with strategy that actually works.
I'm based in Alabama, and I work with six- and seven-figure founders across the U.S. who've outgrown DIY marketing and want a strategic partner who actually gets it done. not someone who hands them a strategy deck and disappears.
From Bookseller to Fractional CMO
By all accounts, I'm an accidental entrepreneur.
I was a college student convinced I'd end up in corporate marketing or political speechwriting (two very different career paths, to say the least) when I started managing social media on the side.
After graduating from college, I had two part-time jobs AND a growing client roster. I was exhausted and often worked during breaks and into the night, but I loved it.
One of my earliest clients came through what I can only describe as a "God-wink," or answered prayer, if you will.
I'd been asking for a sign about whether to continue my social media management business and go all-in. The very next day, a realtor named Angie walked into the bookstore where I worked, came up to the counter, and asked, "Who does the bookstore's social media? I want to hire them to do mine."
I had my answer. And that was the beginning of Madelyn Victoria Co.
What started in only social media management grew into something bigger as my clients did. Social posts led to email strategy. Email led to funnels. Funnels led to websites.
And I realized that none of it works without the strategy holding it all together.
I'm a fractional CMO, ShowIt website designer, and social media manager for service providers who are excellent at what they do, but whose marketing hasn't caught up yet.
Their foundation is solid, and their reputation is growing. But their website isn't converting, their social media content doesn't sound like them, or their online presence doesn't reflect how established they actually are.
That's exactly the gap I fill.
How I Grew Into a Fractional CMO
Prepped content for a client who appeared on the TODAY Show.
A few things I've had the honor of being part of:
Was the marketing strategist for a local political campaign where my client was elected mayor over the incumbent.
Featured as a guest on 40+ podcasts covering marketing strategy, social media, and business growth.
Spoken at in-person events to rooms full of service providers to share the latest social media trends.
Managed social media, filmed day-of content, and produced recap reels for Sweet Home Books' author events — featuring bestselling authors like Mary Kay Andrews, Patti Callahan Henry, Lauren Denton, Heather Webber, and Ariel Lawhon.
-vaughn park church in montgomery, alabama
“Social media has become a real ministry tool for us, not just announcements, but storytelling, encouragement, and outreach. We're grateful for Madelyn's creativity and care."
-Tiffany Borne Jones, Operations strategist + founder of magnolia roots consulting
"It has been super helpful getting pen to paper and figuring out what I need so far. I love working with Madelyn to plan out my content and make my social media look amazing!"
Ask, Execute. and Evaluate
I'm intentionally people-first, especially in a world drowning in AI-generated content. My clients aren't looking for cookie-cutter content or tactics that worked for someone else's audience. They want marketing that sounds like them, builds real trust, and consistently brings in aligned clients.
Here's how I make that happen:
THE
method
Before I write a single caption or design a single page, I get deep into your business. Your voice, your audience, your goals, what makes your offer genuinely different.
I build and run the marketing, whether that's social media management, email marketing, website design, launch support, or all of it. You stay in the loop. I do the work.
1) Before you can show your clients why your business is the best, you have to ask yourself about the value you offer, what sets you apart, what your desired outcome is.
2) I'll teach you specific marketing strategies to increase your business' visibility, attract your ideal clients, and grow your profit.
3) We look at creating easy systems to take tasks off your plate and create benchmarks specific to your business.
We look at the data, refine what's working, and adjust what's not. No guesswork or random posting.
I'm probably watching a Savannah Bananas game (if you don't know what Bananaball is, you're missing out!), drinking honey + cinnamon lattes, hiking, or listening to 80s music (anyone else a Genesis fan?).
I'm also a huge bookworm and genuinely think habit tracking and goal planning count as hobbies...though my friends might disagree!
When I'm not working on clients' marketing...
Stand out online!
Here are 3 ways we can work together:
done-for-you marketing projects
social media management
showit website design
Consistent, strategic content that sounds like you and brings in the right leads. I handle everything from editing reels to creating graphics and writing captions to scheduling every single week.
Need one specific thing done really well? From sales email sequences to lead magnets to launch support, these are focused, strategic projects with a clear deliverable and timeline.
A website built with marketing strategy behind every page. It's not just pretty, but actually converts.
Custom-designed on ShowIt to reflect how established your business really is.
Not sure which one is right for you?
That's exactly what the discovery call is for. Thirty minutes where we have a conversation about what kind of support actually makes sense for your business and gets you the results you want.
Want to see what it's like to work with me? Grab a free Instagram audit.
It takes less than 3 minutes to sign up!
