Done-for-you social media management is exactly what it sounds like: someone else runs your social media so you don't have to.

For my clients, that means content strategy, caption writing, graphic design, reels editing, scheduling, posting, and (if you want it) DM and engagement management. You still own your brand and your voice. You still weigh in on direction. But the weekly "what am I posting today" stress stops being on your plate. Most of my clients come to me after trying to DIY their social for a year or two and realizing they'd rather spend those hours on literally anything else.

If you also need weekly email marketing, website updates, and launch sequences layered on top, that usually lives inside the fractional CMO retainer rather than a stand-alone DFY social media management package.

Done-for-you means your marketing happens without you worrying about every piece. You approve, you provide input, you stay informed, but you don't have to do things like write captions or build email sequences.

Done-WITH-you means someone teaches or coaches you to do it, often with templates, reviews, or office hours. Done-with-you costs less but requires your time. On the other hand, done-FOR-you costs more but gives you your time back. Most 6-figure business owners I work with are past the point where done-with-you makes sense; they've already learned marketing, they just don't have hours to do it.

My stand-alone social media management packages cover Instagram and Facebook (additional platforms available as add-ons), a monthly content strategy mapped to your goals and offers, a behind-the-scenes content calendar for consistency, posts per week (a mix of reels, carousels, and static posts designed in Canva or talking-heads video), done-for-you design, copywriting, and scheduling.

ManyChat setup, DM management, and engagement up to three days a week are available as a $100/month add-on. The focus throughout: human-led content that prioritizes real connection and discoverability, not AI-spun captions or generic content recycled from a template library (gag).

Social media management pricing varies widely based on scope, posting frequency, platforms, and whether engagement is included.

Most reputable social media managers charge between $1,000 and $5,000 per month. Anyone charging meaningfully less than that is usually using templated content, skipping the strategy layer, or brand new to the industry.

My own packages start at $1,100/month for three posts a week (Instagram + Facebook), $1,300/month for four posts a week, and $1,550/month for five posts a week — all tiers include monthly content strategy, done-for-you design, copywriting, and scheduling.

ManyChat setup, DM management, and engagement up to three days a week are a $100/month add-on.

Done-for-you is intentionally low-touch for you. Most of my clients spend 15 to 30 minutes a week reviewing and approving content before it posts. Every piece of content is sent to you through ClickUp one to two weeks in advance, so you have time to give feedback, edit copy, or flag anything that doesn't feel right before it goes live.

Beyond that, the workflow is handled end-to-end: strategy, design, captions, reels, scheduling, and posting. You'll also have Slack access for quick check-ins and last-minute content you want slotted in, such as an event, an award, a press mention. The goal is your marketing running consistently without taking over your calendar.

Your feed will look noticeably better within the first 30 days — that's the part you can see immediately. Real engagement growth (saves, shares, comments, DMs) usually shows up around 60 to 90 days, once the content compounds and the algorithm starts trusting the account.

Actual leads and clients from social tend to show up in the 90-to-180-day window. If someone promises faster, they're either running paid ads (that's a separate service) or they're overpromising. Social is a compounding game, not a quick hit.

A marketing retainer is a recurring monthly agreement where a marketing provider delivers an agreed-upon scope of work each month for a fixed fee. Retainers are common in ongoing work like social media management, fractional CMO services, and email marketing because the work compounds over time.

My own retainers run month-to-month with no long-term contract required — meaning you can adjust scope, pause, or step back if your business needs shift. The work itself still takes time to show results (marketing is a compounding game), but the agreement doesn't need to be locked to a year for the work to deliver.

A retainer is ongoing monthly work. A project is a one-time engagement with a defined start, end, and deliverable — like a funnel build, a launch campaign, or an email sequence.

Projects usually have a fixed scope and fixed price; retainers usually have a recurring scope and recurring fee. Many client relationships start as a project and evolve into a retainer once the project surfaces the broader need for ongoing marketing.

Marketing strategy is the answer to the question "what are we doing and why?"

It covers who you're targeting, how you're positioning yourself, what channels you're investing in, what you're saying across those channels, and how you'll measure whether it's working.

A real marketing strategy is not a list of posts or a content calendar — those are tactics. Strategy comes first; tactics flow from it. If you're doing tactics without strategy, you're just producing stuff.

Brand voice is the consistent way your business sounds in writing: across captions, emails, web copy, podcast, speeches, everything. A good brand voice sounds like an actual person and is recognizable even without the logo.

Brand voice includes things like tone (casual vs. formal), point of view (first person, second person), vocabulary (industry jargon vs. plain speak), rhythm (short punchy vs. long and considered), and attitude (warm, direct, playful, serious). Building brand voice is one of the highest-leverage things a service business can invest in because it's what makes content feel like yours instead of generic.

ShowIt is a website builder designed primarily for creative service providers, photographers, coaches, and designers. Unlike Squarespace or Wix, ShowIt gives you more design flexibility without requiring code; you can build visually custom layouts that don't look like templates.

ShowIt pairs with WordPress for blogging, which means your site gets the design freedom of ShowIt and the SEO and content flexibility of WordPress. It's the platform I use and recommend for most of my website design clients.

Email marketing for service providers is using email to stay in consistent contact with your audience — nurturing leads, announcing offers, driving launches, and building relationships that eventually convert into clients.

For service businesses, email typically outperforms social media in direct revenue because your list is owned (you can always reach them) and the audience has opted in (they want to hear from you). A real email marketing strategy includes a welcome sequence, a regular newsletter cadence, segmented launches, and occasional re-engagement campaigns.

Because your social media followers aren't yours, they belong to the platform. If Instagram changes its algorithm tomorrow, your reach could drop 60%, and you'd have no way to reach the people who already know you.

An email list is the one piece of marketing infrastructure you actually own. For service businesses that depend on relationship-building and trust, email is usually the single highest-converting channel you can run.

A launch is a concentrated marketing push around a specific offer, product, or program, usually over a defined window like five or six weeks. Launches typically include a pre-launch warming period (building anticipation through content), an open cart or enrollment period (when people can buy), and a close (ending enrollment).

Launches are common in coaching, course sales, and program-based businesses because the focused urgency drives higher conversion than always-open enrollment. A real launch is planned weeks in advance and coordinated across every channel you use.

A sales funnel is the mapped journey someone takes from first hearing about you to becoming a client. A typical service provider funnel looks like: someone discovers you on social or through a podcast, joins your email list via a lead magnet, reads several emails over time, is eventually invited to a discovery call or offer, and becomes a client.

The "funnel" part refers to how the number of people narrows at each stage. Funnels aren't manipulative; they're just the actual path your clients take. Mapping yours helps you see where people drop off and what to fix.

A lead magnet is a free resource (a guide, audit, checklist, template, or mini-training) that you offer in exchange for someone's email address. Good lead magnets solve one specific problem for one specific person and take less than an hour to consume.

My own free Instagram audit is an example. Lead magnets work when they're genuinely useful, when they connect naturally to your paid offer, and when the email sequence that follows them actually continues the relationship instead of immediately pitching.

Yes, the vast majority of my clients are outside of Alabama. I work with service providers and coaches across the U.S. and occasionally internationally.

Everything I do can be delivered remotely: discovery, strategy, content creation, website work, and ongoing management. Some clients I've never met in person.

I work with service providers, coaches, practice owners, and creative studios, specifically those in the 6-to-low-7-figure range.

Common industries include (but aren't limited to): business and mindset coaches, interior designers, wedding professionals, accounting firms, plastic surgeons and med spa owners, law firms, therapists, consultants, and creative agencies. The common thread is that my clients are brilliant at their actual work and need someone who can own the marketing side without requiring them to manage it.

Book a discovery call. I won't upsell you into something you don't need.

The general pattern: if you want help doing social media consistently, you want social media management. If you want a brain above your whole marketing operation, you want fractional CMO. If you have a specific project (launch, rebrand, website), you want done-for-you projects. Many clients start with a project or the free audit and move into ongoing work once we've validated the fit.