Two people hired Tiffany Borne Jones within the first month of her posting consistently on Instagram, and I’m about to show you why. I’m Madelyn, a fractional CMO for service providers. Tiffany is a business strategist and operations consultant, and she’s hired me for social media management twice. Here’s what that looked like… TL;DR The […]
My church just wrapped up Vacation Bible School, and the social media strategy behind it worked so well I have to tell you about it. We got 78,270 views in 28 days, a 1,329% increase in 1-minute views, and 67.8% of those views came from people who don’t follow us. I’m a fractional CMO for […]
How social media for political campaigns works: the strategy that took a challenger to 97,889 organic views and 69% of the vote, with zero ad spend.
Learn how to use the Storyboard feature on the Instagram Edits app to film talking reels faster, stop restarting every take, and finally enjoy creating video content.
I don’t normally geek out over fast food marketing. But recently, I walked into Chick-fil-A and immediately felt like something was different. And as someone who studies successful marketing campaigns by major brands, I knew I was watching one unfold in real time. Then my youngest sister and I realized there were 3,000 Golden Fan Cups […]
I know you’re perfectly capable of posting on social media. You can write a caption.You can film a video.You know what to say. But when you sit down at your desk, especially during a big contract or a high-revenue season, the last thing you want to think about is social media. You need to focus on your […]
Building a website on ShowIt is one of the most exciting parts of growing your business—but it can also be one of the most overwhelming. A website is supposed to show off your brand, speak to your dream clients, and help bring in more income. (No pressure, right?) Here’s the good news, though: ShowIt makes […]
Thinking about hiring a website designer but feeling a little nervous about the process? You’re not alone! Many business owners, especially those who are scaling and want to build a stronger online presence, have lots of questions before making the investment. You want to make sure you’re making the right choice, getting real value, and […]
Whether you’re a small business coach, sales coach, financial coach, or a health coach, you need a beautiful and professional website. Traditional website builders are limited, so if you’re looking for a platform that can be customized to your vision and your business, then ShowIt is the perfect fit for your coaching business. Here are 6 reasons […]
Social media can be a great tool for local businesses to connect with their community and grow their customer base. BUT, many business owners make common mistakes that can get in the way of their success. Let’s look at three of the most common social media mistakes local businesses make (and talk about how to fix them!). […]
In today’s digital age, everyone is bombarded with emails. So, how can your small business cut through the noise and convince people to actually open your emails, let alone click on something and, buy something? Email marketing is a goldmine for small businesses because it’s cost-effective, targeted, and measurable. Here’s the not-so-secret secret: when done right, email marketing can become your secret weapon for […]
Many small businesses think having a CMO is a luxury reserved for big corporations. But the truth is, working with one can be the secret weapon your small business needs to grow! Here’s why your small business needs a CMO instead of trying to do it all by yourself. Having a CMO saves you time […]
Running a small business can be a whirlwind, right? Small business owners are superheroes, juggling a million tasks at once, but they often struggle to find enough hours in the day to make a lot of progress… So let’s dive into some time management hacks for entrepreneurs, specifically designed to help you conquer your day […]
We’ve all lost track, scrolling the vortex that is Instagram reels. They’re just short little videos, so learning how to create engaging Instagram reels that catches your audience’s attention should be easy, right? Well, that’s not always the case… Raise your hand if you’ve ever put time, effort, and energy into a reel only to […]
If you’re a small business, then you probably can’t afford an entire marketing team, complete with a social media manager, copy writer, content creator, and podcast editor, right? That means that most of it falls to you (and your marketing strategist, if you’re serious about growing your business). So how can you make the most […]
I’m diving into productivity tips for entrepreneurs that are easy to start and even easier to keep. I’m always looking for ways to better organize my business, and I’m excited to share my favorite tips with you. Make Distractions Harder I am a huge fan of the book Atomic Habits by James Clear. It’s one […]
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