My church just wrapped up Vacation Bible School, and the social media strategy behind it worked so well I have to tell you about it. We got 78,270 views in 28 days, a 1,329% increase in 1-minute views, and 67.8% of those views came from people who don’t follow us. I’m a fractional CMO for […]
How social media for political campaigns works: the strategy that took a challenger to 97,889 organic views and 69% of the vote, with zero ad spend.
Learn how to use the Storyboard feature on the Instagram Edits app to film talking reels faster, stop restarting every take, and finally enjoy creating video content.
I don’t normally geek out over fast food marketing. But recently, I walked into Chick-fil-A and immediately felt like something was different. And as someone who studies successful marketing campaigns by major brands, I knew I was watching one unfold in real time. Then my youngest sister and I realized there were 3,000 Golden Fan Cups […]
I know you’re perfectly capable of posting on social media. You can write a caption.You can film a video.You know what to say. But when you sit down at your desk, especially during a big contract or a high-revenue season, the last thing you want to think about is social media. You need to focus on your […]
Want your Instagram Reels to actually get views in 2026? You don’t need to be a video editing pro or have 100K followers. You just need a few simple strategies that increase watch time (the #1 metric Instagram is prioritizing right now). And good news: most of them take less than five minutes to implement. […]
Overview / Here’s What You’ll Learn in This Post: Let’s get into it… 5 Common Objections to Social Media Management Couldn’t someone on our team just do social media?” I hear that phrase a lot, especially from business owners who’ve already told me they don’t have the time to plan content or show up consistently. […]
Wondering what actually happens when you hire a social media manager? You’re not alone. Before I invest in anything, especially when it comes to my business, I ALWAYS want to know: “What really happens once I sign the contract? What’s going on behind the curtain?” I want the good, the bad, and the awkward Slack gifs. No […]
Not sure how your law firm should approach social media in 2026?Here’s a quick rundown: Introduction Social media marketing for law firms in 2026 isn’t about chasing trends. It’s about building trust, staying visible, and showing up where your clients already are, without sacrificing your time or your professionalism. If you’re unsure what to post, […]
Social media can help personal injury law firms stay visible, build trust, and connect with people long before they need an attorney. With the right strategy, you can turn educational content, community presence, and consistent posting into a steady stream of high-quality leads, without feeling salesy or overwhelming your team. Let’s jump in! Why Personal […]
If you run a law firm and feel unsure about how (or whether) to show up on social media, you’re not alone. Attorneys are busy. You’re managing casework, staying compliant with ethics rules, and trying to serve your clients well. Marketing often feels like just one more thing on your plate. But here’s the truth: […]
Staring at a blinking cursor, wondering what to say for your Black Friday promo? You’re not alone. Writing captions that feel true to your voice but still motivate action is one of the trickiest parts of holiday marketing. That’s why I created this list of intentional, high-converting Black Friday caption templates. They’re clear, compelling, and designed to connect with your […]
Black Friday is like the Super Bowl of online marketing. It’s loud, it’s fast-paced, and if you’re not strategic, it can be a giant waste of time. So before you copy-and-paste another “Our biggest sale ever!!” post onto your Instagram feed, let’s talk about what NOT to do this Black Friday weekend, especially if you’re a […]
If you’ve ever Googled “social media manager in Alabama,” you know just how many options pop up. From freelancers in Birmingham to agencies near Montgomery, the choices can be overwhelming, especially if you’re a business owner who wants real results without wasting time or money. Whether you’re looking to grow your local visibility, finally show up consistently online, […]
Thinking of outsourcing your marketing? Whether you’re based in Birmingham, Montgomery, or right here in Wetumpka, Alabama finding the right help can be a total game-changer for your business. But let’s be real: it can also feel overwhelming. How do you know who to trust? What should you look for? And how can you make sure you’re […]
Building a website on ShowIt is one of the most exciting parts of growing your business—but it can also be one of the most overwhelming. A website is supposed to show off your brand, speak to your dream clients, and help bring in more income. (No pressure, right?) Here’s the good news, though: ShowIt makes […]
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