Email marketing tips for small businesses

Email Marketing Tips for Small Businesses

In today’s digital age, everyone is bombarded with emails. So, how can your small business cut through the noise and convince people to actually open your emails, let alone click on something and, buy something?  Email marketing is a goldmine for small businesses because it’s cost-effective, targeted, and measurable. Here’s the not-so-secret secret: when done right, email marketing can become your secret weapon for […]

Marketing Strategies for Businesses

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Why Your Small Business Needs a CMO Instead of Trying to Do It All Yourself

Many small businesses think having a CMO is a luxury reserved for big corporations. But the truth is, working with one can be the secret weapon your small business needs to grow! Here’s why your small business needs a CMO instead of trying to do it all by yourself. Having a CMO saves you time […]

Marketing Strategies for Businesses

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My Favorite Finance Tips for Small Business Owners

If you own a small business, then you wear a lot of hats. Maybe you have an in-house accountant who manages all your expenses and reviews your P&L statement every quarter. But I’d be willing to bet that many of you who are reading this are wearing the managing-your-money hat. That’s why I’m sharing my […]

Small Business Marketing

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time management hacks

Time Management Hacks for Entrepreneurs

Running a small business can be a whirlwind, right? Small business owners are superheroes, juggling a million tasks at once, but they often struggle to find enough hours in the day to make a lot of progress… So let’s dive into some time management hacks for entrepreneurs, specifically designed to help you conquer your day […]

Productivity Tips + Habits

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How to create engaging instagram reels

How to Create Engaging Instagram Reels

We’ve all lost track, scrolling the vortex that is Instagram reels. They’re just short little videos, so learning how to create engaging Instagram reels that catches your audience’s attention should be easy, right? Well, that’s not always the case… Raise your hand if you’ve ever put time, effort, and energy into a reel only to […]

Social Media Marketing Tips

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content repurposing workflow tips

How to Create a Content Repurposing Workflow

If you’re a small business, then you probably can’t afford an entire marketing team, complete with a social media manager, copy writer, content creator, and podcast editor, right? That means that most of it falls to you (and your marketing strategist, if you’re serious about growing your business). So how can you make the most […]

Small Business Marketing

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If you own a brick-and-mortar businesses, you might face the challenge of standing out and attracting customers. However, with consistency and the right marketing strategies, businesses can increase their visibility and boost profits without breaking the bank. Here are five affordable marketing strategies for brick-and-mortar businesses! Leverage the Power of Social Media I’m sure my […]

Five Affordable Marketing Strategies to Help Your Brick-and-Mortar Business Thrive

Small Business Marketing

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small business planning tips for 2024

Can you believe we’re already in the new year? If you want to improve your marketing, be seen by ideal customers, and increase your revenue, then you need to check out my small business planning tips for 2024 first! Keep reading to see what questions you need to ask, how to plan for the next […]

Small Business Planning for 2024 | Tips and Tricks for Reaching Your Goals This Year

Featured

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phone with a hashtag on it

A question that my social media management clients ask a lot is how to use an Instagram hashtag strategy for their small business. Yes, they do! BUT the way you’re using hashtags might not be ideal. Don’t worry: in this post, I’ll break down how to create a hashtag strategy that gets more views and […]

How to use an Instagram Hashtag Strategy for Your Small Business

Featured

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Best Hallmark Christmas Movies

I’m a Hallmark Christmas junkie. Like, print-off-the-movie-schedules-and-put-them-on-the-refrigerator type junkie. What can I say? They’re good to watch on family movie night or while I work or just to have on in the background. If you’re also a #Hallmarkie, then you’re in the right place. I’m here to share 12 of the best Hallmark Christmas movies. […]

12 Must-See Hallmark Christmas Movies

Lifestyle

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Christmas marketing ideas for small businesses

Christmas is coming! And if you’re a small business or entrepreneur, you know what that means: gearing up for the most wonderful (and the busiest) time of year. Whether it’s prepping for Small Business Saturday, thinking of social media campaigns for Black Friday, or transforming your store for the Christmas season, let me give you […]

Marketing Ideas Every Small Business Should Put Into Action This Christmas

Social Media Marketing Tips

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Madelyn Victoria holding Amy Porterfield Two Weeks Notice Book

If you’re an entrepreneur or small business, chances are you’ve heard of Amy Porterfield’s Two Weeks Notice book. I’ve followed Amy, who’s a marketing expert, for a while and recently read her book about leaving the traditional workplace and building a successful online business. I thought it might be helpful for me to do a […]

Book Review: Amy Porterfield’s Two Weeks Notice

Social Media Marketing Tips

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outside of the red lion inn in Stockbridge, MA

If you’re planning to visit New England, of course, you’ll want all the best restaurant recommendations and tips. We ate at a lot of different spots during our trip to Maine, New Hampshire, Vermont, and Massachusetts, and I consider myself a foodie at heart (or, at least a wanna-be foodie!). Keep reading to get my […]

Best Restaurants in New England

Lifestyle

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girl looking at lower falls on kancamagus highway

A couple of weeks ago, our family flew to New England to see the fall foliage, and it was a DREAM. Everything you’ve heard about New England’s beauty and charm is true. But where are the best spots for leaf peeping? What activities should you do? What towns are good for shopping? Where should you […]

The Ultimate 7 Day Itinerary to New England in the Fall

Travel

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why your business needs a social media manager

It’s no secret that social media is expanding its reach, and because of it, social media managers are more in demand.  But have you ever wondered why this demand is growing? Quick show of hands if you’ve ever asked a co-worker or friend, “Why hire someone when I or a team member can do it?” or “What’s […]

5 Reasons Why You Need a Social Media Manager

Social Media Marketing Tips

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black and white striped fall sweater from Amazon

I’ve been seeing cute fall bucket list ideas on Pinterest, so for this post, I thought it would be fun to share what I’m reading, listening to, eating, buying, and loving.  Some of these favorites directly relate to my job as a Social Media Manager, but some I’m just sharing because I’m a fall enthusiast. […]

Cute Fall Bucket List Ideas | Recipes, Books, Clothes

Lifestyle

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