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The Top Instagram Reel Tips for 2026: Why Watch Time Is the Secret to Reels Growth in 2026

Want your Instagram Reels to actually get views in 2026? You don’t need to be a video editing pro or have 100K followers. You just need a few simple strategies that increase watch time (the #1 metric Instagram is prioritizing right now). And good news: most of them take less than five minutes to implement. […]

Social Media Marketing Tips

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Keep the Weird. Lose the DIY. Get a Real Brand.

My friend, Frankie Angotti, guest wrote this post, and I know you’ll love it. In her post, she’s covering: Keep the Weird. Lost the DIY. Get a Real Brand. Be real. Be intentional. But don’t DIY your brand. There’s something beautiful about owning your weirdness, embracing your story, and letting your personality shine through your […]

Marketing Strategies for Businesses

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What Happens in a Social Media Audit (A Real Example for Service Providers)

If you’ve ever wondered what actually happens in a social media audit, what I look at before taking over someone’s social media, and how a little strategy can make a BIG difference in your visibility and engagement, this post is for you. 👇 I see this question all the time: “What will you do with my […]

Social Media Marketing Tips

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5 Common Objections to Hiring a Marketing Strategist or Fractional CMO (And Honest Answers That Might Surprise You)

Overview / Here’s What You’ll Learn in this post: Overview / Here’s What You’ll Learn in this post: Let me start off by addressing the elephant in the room. You may be thinking: “Can’t someone on our team just do our marketing?” I hear that phrase a lot, especially from business owners who’ve already told […]

Marketing Strategies for Businesses

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What Happens When You Hire a Marketing Strategist, The Real Behind‑the‑Scenes Breakdown

Before I invest in anything, especially when it comes to my business, I ALWAYS want to know: “What really happens once I sign the contract? What’s going on behind the curtain?” These are great questions to ask. And if you want hours of your time back plus a marketing strategy that actually brings in clients this […]

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5 Common Objections to Social Media Management (And Honest Answers That Might Surprise You)

Overview / Here’s What You’ll Learn in This Post: Let’s get into it… 5 Common Objections to Social Media Management Couldn’t someone on our team just do social media?” I hear that phrase a lot, especially from business owners who’ve already told me they don’t have the time to plan content or show up consistently. […]

Social Media Marketing Tips

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If you own a small business, then you wear a lot of hats. Maybe you have an in-house accountant who manages all your expenses and reviews your P&L statement every quarter. But I’d be willing to bet that many of you who are reading this are wearing the managing-your-money hat. That’s why I’m sharing my […]

My Favorite Finance Tips for Small Business Owners

Small Business Marketing

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content repurposing workflow tips

If you’re a small business, then you probably can’t afford an entire marketing team, complete with a social media manager, copy writer, content creator, and podcast editor, right? That means that most of it falls to you (and your marketing strategist, if you’re serious about growing your business). So how can you make the most […]

How to Create a Content Repurposing Workflow

Small Business Marketing

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I’m diving into productivity tips for entrepreneurs that are easy to start and even easier to keep. I’m always looking for ways to better organize my business, and I’m excited to share my favorite tips with you. Make Distractions Harder I am a huge fan of the book Atomic Habits by James Clear. It’s one […]

Productivity tips for Entrepreneurs

Productivity Tips + Habits

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How to be consistent on social media

If you’re a business owner, then you’ve probably been told, “you need to be consistent on social media! It’s so important to remind people that you exist and that you have something people need.” I agree, BUT it is so hard to actually practice consistency! I think I’ve finally cracked the code for my own […]

6 ways to be consistent on social media

Marketing Strategies for Businesses

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small business planning tips for 2024

Can you believe we’re already in the new year? If you want to improve your marketing, be seen by ideal customers, and increase your revenue, then you need to check out my small business planning tips for 2024 first! Keep reading to see what questions you need to ask, how to plan for the next […]

Small Business Planning for 2024 | Tips and Tricks for Reaching Your Goals This Year

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