I don’t normally geek out over fast food marketing. But recently, I walked into Chick-fil-A and immediately felt like something was different. And as someone who studies successful marketing campaigns by major brands, I knew I was watching one unfold in real time. Then my youngest sister and I realized there were 3,000 Golden Fan Cups […]
I know you’re perfectly capable of posting on social media. You can write a caption.You can film a video.You know what to say. But when you sit down at your desk, especially during a big contract or a high-revenue season, the last thing you want to think about is social media. You need to focus on your […]
Want your Instagram Reels to actually get views in 2026? You don’t need to be a video editing pro or have 100K followers. You just need a few simple strategies that increase watch time (the #1 metric Instagram is prioritizing right now). And good news: most of them take less than five minutes to implement. […]
My friend, Frankie Angotti, guest wrote this post, and I know you’ll love it. In her post, she’s covering: Keep the Weird. Lost the DIY. Get a Real Brand. Be real. Be intentional. But don’t DIY your brand. There’s something beautiful about owning your weirdness, embracing your story, and letting your personality shine through your […]
If you’ve ever wondered what actually happens in a social media audit, what I look at before taking over someone’s social media, and how a little strategy can make a BIG difference in your visibility and engagement, this post is for you. 👇 I see this question all the time: “What will you do with my […]
Overview / Here’s What You’ll Learn in this post: Overview / Here’s What You’ll Learn in this post: Let me start off by addressing the elephant in the room. You may be thinking: “Can’t someone on our team just do our marketing?” I hear that phrase a lot, especially from business owners who’ve already told […]
If you own a small business, then you wear a lot of hats. Maybe you have an in-house accountant who manages all your expenses and reviews your P&L statement every quarter. But I’d be willing to bet that many of you who are reading this are wearing the managing-your-money hat. That’s why I’m sharing my […]
If you’re a small business, then you probably can’t afford an entire marketing team, complete with a social media manager, copy writer, content creator, and podcast editor, right? That means that most of it falls to you (and your marketing strategist, if you’re serious about growing your business). So how can you make the most […]
I’m diving into productivity tips for entrepreneurs that are easy to start and even easier to keep. I’m always looking for ways to better organize my business, and I’m excited to share my favorite tips with you. Make Distractions Harder I am a huge fan of the book Atomic Habits by James Clear. It’s one […]
If you’re a business owner, then you’ve probably been told, “you need to be consistent on social media! It’s so important to remind people that you exist and that you have something people need.” I agree, BUT it is so hard to actually practice consistency! I think I’ve finally cracked the code for my own […]
Can you believe we’re already in the new year? If you want to improve your marketing, be seen by ideal customers, and increase your revenue, then you need to check out my small business planning tips for 2024 first! Keep reading to see what questions you need to ask, how to plan for the next […]
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