How Tiffany Got 2 Clients in Her First Month Back

Two people hired Tiffany Borne Jones within the first month of her posting consistently on Instagram, and I’m about to show you why. I’m Madelyn, a fractional CMO for service providers. Tiffany is a business strategist and operations consultant, and she’s hired me for social media management twice. Here’s what that looked like… TL;DR The […]

Social Media Marketing

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The five volunteer leaders who hosted each night of Vacation Bible School, on stage at the church.

Social Media Strategy for Events: How I Got My Church’s VBS to 78,270 Views

My church just wrapped up Vacation Bible School, and the social media strategy behind it worked so well I have to tell you about it. We got 78,270 views in 28 days, a 1,329% increase in 1-minute views, and 67.8% of those views came from people who don’t follow us. I’m a fractional CMO for […]

Marketing Case Studies

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Madelyn Furlong standing in front of a mayoral campaign sign on election night after running social media for political campaigns

Social Media for Political Campaigns: 97,889 Organic Views and 69% of the Vote

How social media for political campaigns works: the strategy that took a challenger to 97,889 organic views and 69% of the vote, with zero ad spend.

Marketing Case Studies

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How to Use the Storyboard Feature on the Instagram Edits App (And Actually Enjoy Filming Reels)

Learn how to use the Storyboard feature on the Instagram Edits app to film talking reels faster, stop restarting every take, and finally enjoy creating video content.

Social Media Marketing

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chick-fil-a food tray on table with newstalgia campaign packaging

Successful Marketing Campaigns by Major Brands: What Chick-fil-A’s Newstalgia Campaign Teaches About Experimental Marketing

I don’t normally geek out over fast food marketing. But recently, I walked into Chick-fil-A and immediately felt like something was different. And as someone who studies successful marketing campaigns by major brands, I knew I was watching one unfold in real time. Then my youngest sister and I realized there were 3,000 Golden Fan Cups […]

Marketing Strategy

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Done-For-You Social Media Management for Established Service Providers (How to Stay Visible Without Doing It Yourself)

I know you’re perfectly capable of posting on social media. You can write a caption.You can film a video.You know what to say. But when you sit down at your desk, especially during a big contract or a high-revenue season, the last thing you want to think about is social media. You need to focus on your […]

Social Media Marketing

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Not sure how your law firm should approach social media in 2026?Here’s a quick rundown: Introduction Social media marketing for law firms in 2026 isn’t about chasing trends. It’s about building trust, staying visible, and showing up where your clients already are, without sacrificing your time or your professionalism. If you’re unsure what to post, […]

How Should Law Firms Handle Social Media Marketing in 2026?

Marketing by Industry

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If you run a law firm and feel unsure about how (or whether) to show up on social media, you’re not alone. Attorneys are busy. You’re managing casework, staying compliant with ethics rules, and trying to serve your clients well. Marketing often feels like just one more thing on your plate. But here’s the truth: […]

Social Media Strategy for Law Firms: Show Up Authentically and Get More Clients

Marketing by Industry

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