I don’t normally geek out over fast food marketing. But recently, I walked into Chick-fil-A and immediately felt like something was different. And as someone who studies successful marketing campaigns by major brands, I knew I was watching one unfold in real time. Then my youngest sister and I realized there were 3,000 Golden Fan Cups […]

I know you’re perfectly capable of posting on social media. You can write a caption.You can film a video.You know what to say. But when you sit down at your desk, especially during a big contract or a high-revenue season, the last thing you want to think about is social media. You need to focus on your […]

Want your Instagram Reels to actually get views in 2026? You don’t need to be a video editing pro or have 100K followers. You just need a few simple strategies that increase watch time (the #1 metric Instagram is prioritizing right now). And good news: most of them take less than five minutes to implement. […]

My friend, Frankie Angotti, guest wrote this post, and I know you’ll love it. In her post, she’s covering: Keep the Weird. Lost the DIY. Get a Real Brand. Be real. Be intentional. But don’t DIY your brand. There’s something beautiful about owning your weirdness, embracing your story, and letting your personality shine through your […]

If you’ve ever wondered what actually happens in a social media audit, what I look at before taking over someone’s social media, and how a little strategy can make a BIG difference in your visibility and engagement, this post is for you. 👇 I see this question all the time: “What will you do with my […]