I know you’re perfectly capable of posting on social media. You can write a caption.You can film a video.You know what to say. But when you sit down at your desk, especially during a big contract or a high-revenue season, the last thing you want to think about is social media. You need to focus on your […]
Want your Instagram Reels to actually get views in 2026? You don’t need to be a video editing pro or have 100K followers. You just need a few simple strategies that increase watch time (the #1 metric Instagram is prioritizing right now). And good news: most of them take less than five minutes to implement. […]
My friend, Frankie Angotti, guest wrote this post, and I know you’ll love it. In her post, she’s covering: Keep the Weird. Lost the DIY. Get a Real Brand. Be real. Be intentional. But don’t DIY your brand. There’s something beautiful about owning your weirdness, embracing your story, and letting your personality shine through your […]
If you’ve ever wondered what actually happens in a social media audit, what I look at before taking over someone’s social media, and how a little strategy can make a BIG difference in your visibility and engagement, this post is for you. 👇 I see this question all the time: “What will you do with my […]
Overview / Here’s What You’ll Learn in this post: Overview / Here’s What You’ll Learn in this post: Let me start off by addressing the elephant in the room. You may be thinking: “Can’t someone on our team just do our marketing?” I hear that phrase a lot, especially from business owners who’ve already told […]
Before I invest in anything, especially when it comes to my business, I ALWAYS want to know: “What really happens once I sign the contract? What’s going on behind the curtain?” These are great questions to ask. And if you want hours of your time back plus a marketing strategy that actually brings in clients this […]
If you’re a small business, then you probably can’t afford an entire marketing team, complete with a social media manager, copy writer, content creator, and podcast editor, right? That means that most of it falls to you (and your marketing strategist, if you’re serious about growing your business). So how can you make the most […]
I’m diving into productivity tips for entrepreneurs that are easy to start and even easier to keep. I’m always looking for ways to better organize my business, and I’m excited to share my favorite tips with you. Make Distractions Harder I am a huge fan of the book Atomic Habits by James Clear. It’s one […]
If you’re a business owner, then you’ve probably been told, “you need to be consistent on social media! It’s so important to remind people that you exist and that you have something people need.” I agree, BUT it is so hard to actually practice consistency! I think I’ve finally cracked the code for my own […]
A question that my social media management clients ask a lot is how to use an Instagram hashtag strategy for their small business. Yes, they do! BUT the way you’re using hashtags might not be ideal. Don’t worry: in this post, I’ll break down how to create a hashtag strategy that gets more views and […]
I’m a Hallmark Christmas junkie. Like, print-off-the-movie-schedules-and-put-them-on-the-refrigerator type junkie. What can I say? They’re good to watch on family movie night or while I work or just to have on in the background. If you’re also a #Hallmarkie, then you’re in the right place. I’m here to share 12 of the best Hallmark Christmas movies. […]
If you’re an entrepreneur or small business, chances are you’ve heard of Amy Porterfield’s Two Weeks Notice book. I’ve followed Amy, who’s a marketing expert, for a while and recently read her book about leaving the traditional workplace and building a successful online business. I thought it might be helpful for me to do a […]
If you’re planning to visit New England, of course, you’ll want all the best restaurant recommendations and tips. We ate at a lot of different spots during our trip to Maine, New Hampshire, Vermont, and Massachusetts, and I consider myself a foodie at heart (or, at least a wanna-be foodie!). Keep reading to get my […]
I’ve been seeing cute fall bucket list ideas on Pinterest, so for this post, I thought it would be fun to share what I’m reading, listening to, eating, buying, and loving. Some of these favorites directly relate to my job as a Social Media Manager, but some I’m just sharing because I’m a fall enthusiast. […]
Why should you care about reading a social media manager’s blog? How will it help you with your business + marketing strategy? Will I only be writing blog posts that tell you how to make your social media accounts better (spoiler alert: the answer is no—I have some really fun lifestyle content planned, too!) Keep […]
If you’re ready to skip the frustration and get marketing ideas that actually work, download the guide.
How brick-and-mortar businesses are becoming more visible and driving their local clients + profit.
Download the free guide:
