In one month, Agape of Central Alabama reached 17,688 people and got their videos watched 3,323 times, almost six times more than the month before. Agape is a nonprofit in Montgomery that works in foster care, adoption, and pregnancy support. A lot of their growth came from social media storytelling. We share real stories with […]
Two people hired Tiffany Borne Jones within the first month of her posting consistently on Instagram, and I’m about to show you why. I’m Madelyn, a fractional CMO for service providers. Tiffany is a business strategist and operations consultant, and she’s hired me for social media management twice. Here’s what that looked like… TL;DR The […]
My church just wrapped up Vacation Bible School, and the social media strategy behind it worked so well I have to tell you about it. We got 78,270 views in 28 days, a 1,329% increase in 1-minute views, and 67.8% of those views came from people who don’t follow us. I’m a fractional CMO for […]
How social media for political campaigns works: the strategy that took a challenger to 97,889 organic views and 69% of the vote, with zero ad spend.
Learn how to use the Storyboard feature on the Instagram Edits app to film talking reels faster, stop restarting every take, and finally enjoy creating video content.
I don’t normally geek out over fast food marketing. But recently, I walked into Chick-fil-A and immediately felt like something was different. And as someone who studies successful marketing campaigns by major brands, I knew I was watching one unfold in real time. Then my youngest sister and I realized there were 3,000 Golden Fan Cups […]
I don’t normally geek out over fast food marketing. But recently, I walked into Chick-fil-A and immediately felt like something was different. And as someone who studies successful marketing campaigns by major brands, I knew I was watching one unfold in real time. Then my youngest sister and I realized there were 3,000 Golden Fan Cups […]
Thinking about hiring a website designer but feeling a little nervous about the process? You’re not alone! Many business owners, especially those who are scaling and want to build a stronger online presence, have lots of questions before making the investment. You want to make sure you’re making the right choice, getting real value, and […]
In today’s digital age, everyone is bombarded with emails. So, how can your small business cut through the noise and convince people to actually open your emails, let alone click on something and, buy something? Email marketing is a goldmine for small businesses because it’s cost-effective, targeted, and measurable. Here’s the not-so-secret secret: when done right, email marketing can become your secret weapon for […]
Many small businesses think having a CMO is a luxury reserved for big corporations. But the truth is, working with one can be the secret weapon your small business needs to grow! Here’s why your small business needs a CMO instead of trying to do it all by yourself. Having a CMO saves you time […]
If you’re a business owner who’s an introvert, you might find it hard to market your business. Believe me, I get it. As an introvert myself, my stomach turns when I think about going to big networking events or being in the limelight. So if you prefer staying behind-the-scenes, how do you put yourself and […]
If you own a brick-and-mortar businesses, you might face the challenge of standing out and attracting customers. However, with consistency and the right marketing strategies, businesses can increase their visibility and boost profits without breaking the bank. Here are five affordable marketing strategies for brick-and-mortar businesses! Leverage the Power of Social Media I’m sure my […]
Christmas is coming! And if you’re a small business or entrepreneur, you know what that means: gearing up for the most wonderful (and the busiest) time of year. Whether it’s prepping for Small Business Saturday, thinking of social media campaigns for Black Friday, or transforming your store for the Christmas season, let me give you […]
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