Social media can be a great tool for local businesses to connect with their community and grow their customer base. BUT, many business owners make common mistakes that can get in the way of their success. Let’s look at three of the most common social media mistakes local businesses make (and talk about how to fix them!). […]
In today’s digital age, everyone is bombarded with emails. So, how can your small business cut through the noise and convince people to actually open your emails, let alone click on something and, buy something? Email marketing is a goldmine for small businesses because it’s cost-effective, targeted, and measurable. Here’s the not-so-secret secret: when done right, email marketing can become your secret weapon for […]
Many small businesses think having a CMO is a luxury reserved for big corporations. But the truth is, working with one can be the secret weapon your small business needs to grow! Here’s why your small business needs a CMO instead of trying to do it all by yourself. Having a CMO saves you time […]
If you own a small business, then you wear a lot of hats. Maybe you have an in-house accountant who manages all your expenses and reviews your P&L statement every quarter. But I’d be willing to bet that many of you who are reading this are wearing the managing-your-money hat. That’s why I’m sharing my […]
Running a small business can be a whirlwind, right? Small business owners are superheroes, juggling a million tasks at once, but they often struggle to find enough hours in the day to make a lot of progress… So let’s dive into some time management hacks for entrepreneurs, specifically designed to help you conquer your day […]
We’ve all lost track, scrolling the vortex that is Instagram reels. They’re just short little videos, so learning how to create engaging Instagram reels that catches your audience’s attention should be easy, right? Well, that’s not always the case… Raise your hand if you’ve ever put time, effort, and energy into a reel only to […]
In today’s digital age, everyone is bombarded with emails. So, how can your small business cut through the noise and convince people to actually open your emails, let alone click on something and, buy something? Email marketing is a goldmine for small businesses because it’s cost-effective, targeted, and measurable. Here’s the not-so-secret secret: when done right, email marketing can become your secret weapon for […]
Many small businesses think having a CMO is a luxury reserved for big corporations. But the truth is, working with one can be the secret weapon your small business needs to grow! Here’s why your small business needs a CMO instead of trying to do it all by yourself. Having a CMO saves you time […]
If you’re a small business, then you probably can’t afford an entire marketing team, complete with a social media manager, copy writer, content creator, and podcast editor, right? That means that most of it falls to you (and your marketing strategist, if you’re serious about growing your business). So how can you make the most […]
If you’re a business owner who’s an introvert, you might find it hard to market your business. Believe me, I get it. As an introvert myself, my stomach turns when I think about going to big networking events or being in the limelight. So if you prefer staying behind-the-scenes, how do you put yourself and […]
If you own a brick-and-mortar businesses, you might face the challenge of standing out and attracting customers. However, with consistency and the right marketing strategies, businesses can increase their visibility and boost profits without breaking the bank. Here are five affordable marketing strategies for brick-and-mortar businesses! Leverage the Power of Social Media I’m sure my […]
Christmas is coming! And if you’re a small business or entrepreneur, you know what that means: gearing up for the most wonderful (and the busiest) time of year. Whether it’s prepping for Small Business Saturday, thinking of social media campaigns for Black Friday, or transforming your store for the Christmas season, let me give you […]
If you’re an entrepreneur or small business, chances are you’ve heard of Amy Porterfield’s Two Weeks Notice book. I’ve followed Amy, who’s a marketing expert, for a while and recently read her book about leaving the traditional workplace and building a successful online business. I thought it might be helpful for me to do a […]
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