I don’t normally geek out over fast food marketing. But recently, I walked into Chick-fil-A and immediately felt like something was different. And as someone who studies successful marketing campaigns by major brands, I knew I was watching one unfold in real time. Then my youngest sister and I realized there were 3,000 Golden Fan Cups […]
I know you’re perfectly capable of posting on social media. You can write a caption.You can film a video.You know what to say. But when you sit down at your desk, especially during a big contract or a high-revenue season, the last thing you want to think about is social media. You need to focus on your […]
Want your Instagram Reels to actually get views in 2026? You don’t need to be a video editing pro or have 100K followers. You just need a few simple strategies that increase watch time (the #1 metric Instagram is prioritizing right now). And good news: most of them take less than five minutes to implement. […]
My friend, Frankie Angotti, guest wrote this post, and I know you’ll love it. In her post, she’s covering: Keep the Weird. Lost the DIY. Get a Real Brand. Be real. Be intentional. But don’t DIY your brand. There’s something beautiful about owning your weirdness, embracing your story, and letting your personality shine through your […]
If you’ve ever wondered what actually happens in a social media audit, what I look at before taking over someone’s social media, and how a little strategy can make a BIG difference in your visibility and engagement, this post is for you. 👇 I see this question all the time: “What will you do with my […]
Overview / Here’s What You’ll Learn in this post: Overview / Here’s What You’ll Learn in this post: Let me start off by addressing the elephant in the room. You may be thinking: “Can’t someone on our team just do our marketing?” I hear that phrase a lot, especially from business owners who’ve already told […]
Social media can be a great tool for local businesses to connect with their community and grow their customer base. BUT, many business owners make common mistakes that can get in the way of their success. Let’s look at three of the most common social media mistakes local businesses make (and talk about how to fix them!). […]
Many small businesses think having a CMO is a luxury reserved for big corporations. But the truth is, working with one can be the secret weapon your small business needs to grow! Here’s why your small business needs a CMO instead of trying to do it all by yourself. Having a CMO saves you time […]
We’ve all lost track, scrolling the vortex that is Instagram reels. They’re just short little videos, so learning how to create engaging Instagram reels that catches your audience’s attention should be easy, right? Well, that’s not always the case… Raise your hand if you’ve ever put time, effort, and energy into a reel only to […]
If you’re a business owner, then you’ve probably been told, “you need to be consistent on social media! It’s so important to remind people that you exist and that you have something people need.” I agree, BUT it is so hard to actually practice consistency! I think I’ve finally cracked the code for my own […]
A question that my social media management clients ask a lot is how to use an Instagram hashtag strategy for their small business. Yes, they do! BUT the way you’re using hashtags might not be ideal. Don’t worry: in this post, I’ll break down how to create a hashtag strategy that gets more views and […]
Christmas is coming! And if you’re a small business or entrepreneur, you know what that means: gearing up for the most wonderful (and the busiest) time of year. Whether it’s prepping for Small Business Saturday, thinking of social media campaigns for Black Friday, or transforming your store for the Christmas season, let me give you […]
It’s no secret that social media is expanding its reach, and because of it, social media managers are more in demand. But have you ever wondered why this demand is growing? Quick show of hands if you’ve ever asked a co-worker or friend, “Why hire someone when I or a team member can do it?” or “What’s […]
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