
In one month, Agape of Central Alabama reached 17,688 people and got their videos watched 3,323 times, almost six times more than the month before. Agape is a nonprofit in Montgomery that works in foster care, adoption, and pregnancy support. A lot of their growth came from social media storytelling. We share real stories with […]

Two people hired Tiffany Borne Jones within the first month of her posting consistently on Instagram, and I’m about to show you why. I’m Madelyn, a fractional CMO for service providers. Tiffany is a business strategist and operations consultant, and she’s hired me for social media management twice. Here’s what that looked like… TL;DR The […]

My church just wrapped up Vacation Bible School, and the social media strategy behind it worked so well I have to tell you about it. We got 78,270 views in 28 days, a 1,329% increase in 1-minute views, and 67.8% of those views came from people who don’t follow us. I’m a fractional CMO for […]

How social media for political campaigns works: the strategy that took a challenger to 97,889 organic views and 69% of the vote, with zero ad spend.

Learn how to use the Storyboard feature on the Instagram Edits app to film talking reels faster, stop restarting every take, and finally enjoy creating video content.

I don’t normally geek out over fast food marketing. But recently, I walked into Chick-fil-A and immediately felt like something was different. And as someone who studies successful marketing campaigns by major brands, I knew I was watching one unfold in real time. Then my youngest sister and I realized there were 3,000 Golden Fan Cups […]
Running a small business can be a whirlwind, right? Small business owners are superheroes, juggling a million tasks at once, but they often struggle to find enough hours in the day to make a lot of progress… So let’s dive into some time management hacks for entrepreneurs, specifically designed to help you conquer your day […]
If you’re a small business, then you probably can’t afford an entire marketing team, complete with a social media manager, copy writer, content creator, and podcast editor, right? That means that most of it falls to you (and your marketing strategist, if you’re serious about growing your business). So how can you make the most […]
I’m diving into productivity tips for entrepreneurs that are easy to start and even easier to keep. I’m always looking for ways to better organize my business, and I’m excited to share my favorite tips with you. Make Distractions Harder I am a huge fan of the book Atomic Habits by James Clear. It’s one […]
Get ready to learn how to plan out your week in advance and actually get things done. If you’re the owner of a brick-and-mortar business especially, this post can help you avoid burnout, unproductive days, and frustration. Keep reading for more! If you’re the owner of a brick-and-mortar business, then you know the work week […]
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